3. What do you love to talk about, learn about, and/or teach others about? This is a really useful question. Don’t edit yourself here. With nearly seven billion people on the planet, chances are that there’s a market out there hungry for information, products, or resources on your topic. Or there’s a company looking for someone with your unique set of gifts and interests to join their team. If you’re having trouble coming up with ideas, ask close friends and family (the honest ones) what you never seem to shut up about. Also, don’t underestimate the power of incorporating your passion into your already existing career or business. You may not need a total overhaul in what you’re doing. Maybe you simply need to inject more of what you LOVE into your life right now. For example, Nathalie, a raw-food expert, recently rediscovered her passion for growing trees. Now, she’s giving a portion of her revenue to not-for-profit tree organizations and is building this component into her existing brand. With that tiny tweak, she just gave herself a competitive advantage over other raw-food experts who aren’t passionate about any cause (or brave enough to share it), and she is way more motivated to market and sell her products and services because they’re tied to making a bigger difference in the world.
Posted on: Sat, 27 Jul 2013 15:03:15 +0000
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