5 LESSONS FROM ISRAELS SOCIAL MEDIA WAR: (1) The Israelis are - TopicsExpress

5 LESSONS FROM ISRAELS SOCIAL MEDIA WAR: (1) The Israelis are focusing communications on convincing the unconvinced -- not just posting for likes and shares. (2) The information theyre posting is substantive, but visually simple and bold. (3) They repeat the same assertion throughout a news cycle until the audience can repeat it back in their sleep. (4) Social media is a primary way the Israeli government is engaging key support audiences and educating the media on their narrative, not a strategic afterthought. (5) Their comms team uses a mix of illustrated info graphics, official video and animated info graphics to convince their audience. No matter where you sit in the fight, its brilliant. Heres a great example posted by the Prime Ministers today thats worth watching: https://facebook/photo.php?v=900657663282313&set=vb.124149704266450&type=2&theater

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