$75million is spent on Advertising just to African American community... why b/c were buyers & not owners and they know we dont understand our POWER b/c were on track to spend $1.1 or $1.3 Trillion dollars with no understanding: The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She is progressive with her thoughts on health, entertainment and diversity in advertising. She is becoming more empowered with saving, spending and investments. Also worth noting, the population of African-American consumers growth outpaces the rest of the population by 30 percent. So what does this all mean in business terms? It means African Americans wield tremendous buying power. The Nielsen study showed numerous shopping trends, mostly for household, health and beauty, travel, smart phones and child related items. “The Nielsen report is very encouraging because it shows the African American population is a tremendous financial asset to this country’s economic recovery,” says Calvin Harris, Jr. , President & CEO of the National Association of Black Accountants. SO WHY ARENT USING THIS POWER? CONDITIONING TO THINK THEIRS IS BETTER THAN OURS... UNTIL WE LEARN TO STICK TOGETHER EXPECT NOTHING DIFFERENT!
Posted on: Tue, 09 Dec 2014 04:11:32 +0000
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