9XM, India’s most popular Bollywood music channel will celebrate this independence day in true 9XM style. The channel has created a whistling version of ‘Hum Hindustani’, an extremely popular track on patriotism. This exclusive ident will be aired on the channel all through the Independence week starting 11th August 2013. The 9XM version of ‘ Hum Hindustani ‘ is performed by the Indian Whistlers’ Association, world’s first truly Indian whistling community and arranged by the World music artist Ricky Kej. This fresh dubstep twist Hum Hindustani is created in association with SaReGaMa. Speaking of this collaboration Mr. Amar Tidke, Senior VP & Head of Content, 9X Media said ” Hum Hindustani is one of the most popular patriotic songs and we wanted to capture the quintessential sense of independence in today’s prevailing sentiment. Hence we created this version with the Indian Whistlers association and Ricky Kej. The ident aims at celebrating new beginnings. We’ve made a sincere attempt at capturing this sentiment with a hope that it will strike an emotional chord with our viewers.” Catch this exclusive video of 9XM’s Independence Day Freedom Haq se Hum Hindustani all week only on 9XM Haq Se!
Posted on: Thu, 15 Aug 2013 01:07:27 +0000
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