A big congratulations goes out to Coca-Cola, FCB South Africa and our director Greg Gray, whose Bobby campaign scooped one of only three campaign awards at last nights AdReview. The TV ad, which led the campaign, was shot with unique visuals revealing an upbeat and energetic journey of a dog called Bobby, who searches for his own name on a can of Coke. The success of this Coca-Cola commercial is hinged on its authenticity and ability to resonate with the target market. Since launching, it will be flighting in approximately 60 countries across North America, South America, Europe and Asia.
Posted on: Fri, 23 May 2014 14:05:03 +0000
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