A decisive moment occurred in the nineteenth century when people - TopicsExpress



          

A decisive moment occurred in the nineteenth century when people in ADVERTISING and JOURNALISM discovered that if they framed their stories and appeals with FEAR, they could capture our attention. It is an emotion we find hard to resist or control, and so they constantly shifted our focus to new possible sources of anxiety: the latest health scare, the newest crime wave, a social faux pas we might be committing, and endless hazards in the environment of which we were not aware. With the increasing sophistication of the media and the visceral quality of the imagery, they have been able to give us the feeling that we are fragile creatures in an environment full of danger- even though we live in a world infinitely safer and more predictable than anything our ancestors knew.
Posted on: Mon, 08 Dec 2014 15:40:02 +0000

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