A humorous example of both unconscious behavior and social control involved Skinner and Erich Fromm, one of Skinner’s harshest critics. At a professional meeting attended by both men, Fromm argued that people are not pigeons and cannot be controlled through operant conditioning techniques. While seated across a table from Fromm and while listening to this tirade, Skinner decided to reinforce Fromm’s arm-waving behavior. He passed a note to one of his friends that read: “‘Watch Fromm’s left hand. I am going to shape a chopping motion’” (Skinner, 1983, p. 151). Whenever Fromm raised his left hand, Skinner would look directly at him. If Fromm’s left arm came down in a chopping motion, Skinner would smile and nod approvingly. If Fromm held his arm relatively still, Skinner would look away or appear to be bored with Fromm’s talk. After 5 minutes of such selective reinforcement, Fromm unknowingly began to flail his arm so vigorously that his wristwatch kept slipping over his hand.
Posted on: Sun, 14 Sep 2014 00:14:31 +0000
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