A key element of the social media activity was the #Xeikonselfie contest which engaged & mobilised visitors before and during the event. Submitted selfies were printed on the spot using Xeikon digital presses and labelled on a Belgian beer bottle, which could then be picked up by the selfie owner on the spot. Within the ongoing social media programme, it generated a clear growth in customer interaction and engagement as well as followers – noteworthy as the label and packaging community is still ‘embracing’ social media as a relatively new channel.
Posted on: Fri, 19 Dec 2014 17:12:08 +0000
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