A loose-knit brigade of Internet users lobbied the company to pull an advertising campaign on the game website Gamasutra because it had run an essay attacking the male dominance of games culture. Intel, which was caught off guard by the ensuing controversy over its actions, eventually resumed advertising on the site. Mr. Krzanich said he used the incident as an opportunity to think more deeply about the broader issue of diversity in the tech industry. The issue resonated with him personally. I have two daughters of my own coming up on college age, he said. I want them to have a world that’s got equal opportunity for them.
Posted on: Wed, 07 Jan 2015 08:15:11 +0000
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