A media agency’s promotional e-mail to God concerning rebranding Mondays: Good afternoon, Now, the last thing we want to tell you, is how to treat your product. Here at “+media, Inc.”, we strongly believe that our clients know their product best. Although, as much as we appreciate the genius of the 7-day week, we feel that your product has one short-coming. First of all, we understand the need to “rest” on Sundays; I mean, working for 6 days straight can have its toll on even the strenuous of Creators. And we must applaud the integration of “sea” in your product. We feel it has great potential in terms of “experience economy” – although, our strategic team has calculated that from a strict “cost/benefit” perspective the fish might run out and the ice could melt, and that could be greatly damaging to the brand value of “Earth”. Now, for the critical weakness: Monday. We took the liberty of conducting a survey, and the results speak for themselves: Monday ranked a staggering 12% in customer satisfaction – Friday, on the other hand, ranked a whopping 76%! Scary isn’t it? We think so, too. But not to worry. Our dedicated team of brand strategy experts have outlined a strategy to save Monday’s damaging reputation – it’s all about turning Monday into a “passion point” of the brand! Step 1: Strong social media presence. Ever heard about Facebook? You own the day, so why not its page? Furthermore, we can virally spread the positive message of Monday via a mini-campaign with a simple click on #Monday (please refer to slide 44 in the enclosed PP presentation). Step 2: We aggressively transform Monday into #Monday through Instragram and Twitter! Think about it. Days, in traditional terms, are outdated. But by activating Monday via a hashtag to our target audience, we’ve estimated that we can kick the negative curb on the premier day of the week. Step 3: One word: FLASHMOB. Call in all your prophets and Biblical key players – who, in fact, are your “brand evangelists” – and let’s create the biggest PR stunt since the crucifixion. Our dedicated blogger network is standing by, and the viral potential is huge (please refer to slide 74). We would love to set up a meeting, where we can discuss further details concerning the campaign and hear Your thoughts. We can’t stress enough: this is an untapped market and a once-in-a-lifetime opportunity to transform former followers into evangelists of the brand, “Monday” – or, better yet, #Monday. Best regards, Brad Sorenson Key Account Manager
Posted on: Mon, 20 Oct 2014 10:14:41 +0000
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