“A successful omnichannel loyalty program has the ability to deliver on all these expectations by breaking down silos across the enterprise. A true omnichannel loyalty program will engage the customer at the right time, at the right place, through the right channel, with the right message. Omnichannel loyalty programs engage customers with relevant promotions, earning opportunities, offers and communications across every channel throughout the entire shopping experience. A true omnichannel program delivers everything traditional loyalty programs promise—behavior tracking and analysis, improved customer engagement, customer acquisition, larger transactions, repeat purchases—and much more.” cogniz.at/1rUlhX4
Posted on: Mon, 05 May 2014 18:34:44 +0000
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