***AN INTERESTING READ FOR MUSICAL ARTISTS*** Let us be the first generation that does not suffer for its art. Talent and skill are only a hobby if you do not earn a living from it. If you love karaoke, or playing Stairway to Heaven in the lounge with your mates, then this article doesn’t pertain to you. If you have a genuine ambition to forge a career in the music industry, then read on. Traditionally when we are hiding out in the vacuum of being cool and hip, the astute professionals around us are working on getting better at what they do. It is fair to say that the skinny jeans and Wayfarers™ of today will be replaced with something else tomorrow. So, be stylish, but focus on what really matters; credibility, profile, skill, and income. If you are saying ‘It’s not about the money’ then go back to bed and ignore the rest of this article. Good Friends, if you do not earn a sustainable living from something, it is nothing but a hobby. Playing a set once a week as a DJ will not earn many of us a living. Have you noticed that successful DJs, producers, audio engineers, and musicians are businessmen and woman as well? If they are not, they employ extremely business savvy people to manage their affairs. Why? Because if they do not, they cannot earn a living from their art, and it is then simply a….! The world is too large and full of people for your talent effortlessly to be discovered from your bedroom or studio. Perspective: Apple is one of the most successful brands in the history of the planet. Apple spent $1 billion on advertising in the last fiscal (financial) year. If Apple is investing this amount of time and money in further development of its brand, don’t you think you should be making an investment in establishing yours? An investment in this context doesn’t have to be money. It can be your time and energy, as we have to have money to spend it, right? Many folk believe that a brand is a company. This is not so. A brand can be an individual too. Richard Branson is a brand, as much as his company, Virgin™, is. Talent and skill alone do not equate to a career, but years of dedication and commitment to something do. Always remember that a reputation (good or bad!) is earned. A career will never be something we can get for free from a mate’s hard drive, YouTube, Twitter, Facebook or off the back of a truck. The world decides when it’s ready to trust us. We’ve said it often in these articles: the more people that know about and trust us, the faster we earn a reputation as a professional who produces stellar work.
Posted on: Tue, 19 Nov 2013 09:16:50 +0000
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