...AND THEY SAY THESE COLLEGE ATHLETES SHOULD NOT BE PAID!!! EXACTLY WHO IS EVERYONE PAYING TO SEE??? ...THE COACHES? ...THE NCAA BOARD MEMBERS??? (who make all the money) NCAA’s (Mostly black) athletes generated a record billion in ad sales, higher than NFL, NBA, MLB!!! Arguably the most spellbinding three weeks in sports is the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar Media, March Madness last year scared up more ad dollars for CBS and Turner Sports than the respective playoffs and championship series for the National Football League, National Basketball Association, Major League Baseball and National Hockey League. From March 13 to April 2, 2012, CBS and the Turner nets (TNT, TBS, truTV) generated just over $1 billion in tournament ad sales revenue. Kantar’s figures do not take into account the $60 million in digital inventory sold by CBS and Turner. Last year’s haul put March Madness over the top for the first time. Per Kantar estimates, the college hoops tourney just edged the aggregate ad spend in the NFL Playoffs and Super Bowl ($976.3 million), while handily outearning the two-month NBA postseason ($536.9 million) and October baseball on TBS and Fox ($354.1 million). The 2012 NHL Stanley Cup Playoffs generated around $101.1 million in ad sales revenue. The 2012 tourney marked the second year of the 14-year CBS-Turner collaboration. Since the partners began broadcasting all 67 March Madness games live, ad spending has soared 64 percent from $614 million in 2010.
Posted on: Mon, 24 Mar 2014 02:40:47 +0000
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