ARA Research and Consultancy will present a paper on Business Intelligence and Analytical Modelling in the Automotive Sector at ESOMAR – Best of MENAP 2014 / Dubai / 11 – 12 March. The paper addresses the new phenomena of BIG DATA, is entitled, “Dive in a sea of customer data, and take a bath of ROI..” and will be presented by Murzi Daruwalla. It covers the creation of customer segments using existing transactional data. It highlights how BIG DATA can be meaningfully used to create insights that add value to the organization through understanding of customer segments and behavior, predictive modelling and use of the these in marketing and campaign planning; eventfully leading to organizational efficiencies and an increase in the RoI. A must to attend for all Business Leaders who are keen to lever the available data within their organizations. For more information, click on the below link:
Posted on: Mon, 10 Mar 2014 11:09:22 +0000
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