AU 1-6 EDUCATION PIPELINE (FREE COLLEGE EDUCATION CLASSES) Registration begin May 1st for the following class. If you have emailed from information, you will be sent the data pack and application first. AUBUS 1 Introduction to Business The course will cover five monthly modules with the following learning objectives: Module 1: THE CONTEXT OF BUSINESS • Describe GDP, nominal and real GDP growth rates, GDP per capita, inflation, federal budget/deficit/surplus, industries, economic indicators • Identify the four phases of the business cycle, rate of inflation, difference between industries, economic bubbles. • Use graphs to analyze where we are in the business cycle, economic indicators to predict where we are heading in the business cycle • Describe GDP, nominal and real GDP growth rates, GDP per capita, inflation, currency for developed and emerging countries. Describe the global nature of financial flows. • Identify criteria for healthy economic activity including stable government, market access, currency, viable infrastructure and rational regulation. • Use economic, government, corruption, market access, currency trends, and infrastructure analysis to evaluate the feasibility of doing business in a specific country. Module 2: ENTREPRENEURSHIP AND LEGAL FORMS OF BUSINESS • Describe the legal forms of businesses (Sole proprietorships, partnerships, corporations, LLCs, Sub S), entrepreneurship, business models, components of business plans, breakeven analysis. • Identify the pros and cons of the legal forms of business. • Use tax rates to calculate the after-tax profit of various forms of business. • Use breakeven analysis to determine when a business will be profitable. • Analyze the appropriateness of various legal forms for various business situations. • Create a business plan for a small business including breakeven analysis Module 3: MARKETING • Describe markets, market size, market share, demographics, customers, segmentation by demographics, behavior, psychographics, geography. Analyze the cultural aspects of marketing. • Describe and analyze customer life cycle, customer value proposition and be able to articulate the customer value proposition and place customers on the customer life cycle and determine appropriate marketing. • Demonstrate understanding of the market mix (product, price, place and promotion), brand, and product (development, technology adoption cycle, product life cycle. Be able to place a product on the product life cycle and determine appropriate marketing. Module 4: ACCOUNTING, FINANCE AND BANKING • Describe and analyze components of the income statement and balance sheet. • Compare key financial ratios such as profit margin, return on equity, debt to equity ratio across companies. • Describe the key functions of banks and understand the role of interest rates and credit analysis. • Describe the role of the Federal Reserve especially with regards to the recent financial crisis. • Calculate and analyze financial ratios and growth rates for a company and compare it to a competitor. • Understand and calculate the time value of money. Module 5: MANAGEMENT • Describe corporate mission, culture, corporate social responsibility, leadership, human resource management and unions. • Use available sources (10K, company website, financial websites, Hoovers, etc.) to research and articulate company mission, culture and management • Analyze corporate mission, culture, leadership, social responsibility of a company. • Identify and compile relevant employee benefits. • Engage and complete a simple labor negotiation [email protected] auregion6.blogspot/2014/02/free-education-for-africans-connecting.html
Posted on: Thu, 06 Mar 2014 06:50:22 +0000
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