According to Research,Andy Brown, global CEO of Kantar Media - TopicsExpress



          

According to Research,Andy Brown, global CEO of Kantar Media (pictured), said: “Our partnership with Twitter will give broadcasters, agencies, and brands a holistic view of audience behaviour when viewing television content so that they can better understand and amplify the social engagement around their programming. Whilst electronic TV measurement services continue to be the recognised currency for TV viewing around the world, I’m delighted that we can bring to the Spanish and UK markets tools to complement the existing ratings services.”
Posted on: Sun, 03 Nov 2013 06:55:27 +0000

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