Acology Inc (ACOL) Positions for Expansion Following Transition to New Facility, Positive Quarterly Results, and Industry Growth Medtainer Patent October 13, 2014 in marijuana Americans have begun to accept marijuana and its uses both recreationally and medicinally. From grow facilities to “bud and breakfasts”, businesses are popping up left and right in order to take advantage of this market boom. Even though the industry is still limited to a few handfuls of states that can actually sell it legally, marijuana is already a multi billion- dollar industry. California for instance only provides legal marijuana by means of medical use and brings in roughly $109M in tax revenue a year from the sale of medical MJ. Look at it this way, if we take into consideration that the sales tax rate is around 8.4%, you’re looking at an industry that had gross revenues of nearly $1.3Billion from medical sales alone; that’s from only one state in the US. Just recently Acology, Inc (ACOL) began its transition to a new headquarters and manufacturing facility in Corona, CA. The 10,000 sq/ft warehouse and office complex features customer service electronics, data processing and shipping systems that will enable customers to order and receive Acology products quickly and efficiently. Acology also noted that it is consolidating all of its executive office space, sales staff, manufacturing, R&D, and fulfillment into its new facility. This move should provide more expansion capacity to support the Company’s global growth strategy. The location of this new facility could play out well for the company especially after seeing the current climate of this new MJ market. Just look at California alone, which only provides medical options to patients; the state brings in roughly $109M in tax revenue a year and after taking into consideration the sales tax rate is around 8.4%, you’re looking at an industry that had gross revenues of nearly $1.3Billion from medical sales alone. As the saying goes it wasn’t the gold miners who were striking it rich during the gold rush but rather the ones selling picks, shovels, and jeans who profited the most. In this industry that’s somewhat saturated with grow facilities and hydroponic farms, companies are finding that there is a lot more opportunity to capitalize on this boom by offering traditional products and making a slight twist in order to relate to this budding industry. ACOL’s product, properly labeled “The Medtainer”, is an air tight, water proof polypropylene enclosure that can store anything from medicine to dry herbs. The unique, built-in grinder also sets this product apart from all others and is a major reason why I think the investment community has become so interested in ACOL. I also believe that the big MJ traders have started to take a closer look at Acology and the Medtainer. Being that there is a patent on the product and in light of recent growth for recreational legalization or planned legalization in states like New York, it would seem that something like this would take a more active role. In a recent feature on VICE, the documentary shows that the average American will be the one to consume cannabis by smoking the herb as opposed to finding the right wax or e-liquid. The company’s Medtainer can be found in more than 100 stores across the US and even in Guam. Moreover, Medtainer has been featured in major cannabis publications including 1000Watts, HotBox Magazine, Cannabis Now, Green Leaf, Hot Breath, Cannabis Culture Magazine, Skunk, Nuggetry Magazine, and even the Weed Street Journal. In addition to this, celebrities like Asher Roth and B-Real from Cypruss Hill have been seen using the Medtainer product. And the mainstream media continues to promote the use of marijuana. The stars are rallying behind the marijuana movement in the United States, “With the recent passing of medical marijuana legislation in my home state (New York), the empire state of mind will soon be more elevated and compassionate than ever before — with legal medical cannabis in Manhattan, Albany, Buffalo, Ithaca,” stated Whoopi Goldberg in a recent Cannabist article. On October 6 the Company announced earnings that showed an 87% increase in gross revenues ending June 30, 2014 compared to the same period last year, in addition to demonstrating efficient operational activities based on a gross margin of 67%. In my opinion as the movement for new medical options begins to grow, the company’s simple yet unique and patented product starts to make a lot more sense for customers and in turn, potential investors. These more recent developments have garnered interest from larger financial communities. Just a few days ago an article came up from a Seeking Alpha contributor which can be found via the following link: bit.ly/acolstockinfo . The article discusses the how the potential notoriety of the Medtainer could spark added interest from popular culture which in turn could boost sales and become more of an appeal to the investing public. No matter the case, the facts remain that attention is building and it may be only a matter of time until the Medtainer is found on store shelves in your local Wal Mart or pharmacy. Obviously notoriety and endorsements aren’t the only major reason to invest in a company, though studies have shown that there is a correlation between endorsements driving sales and in turn, stock price. Examples include 50 Cent with Vitamin Water, MusclePharm, and American Premium Water Corp with its Flo Rida partnership. I do think that being that this company is fairly new as a public company and considering the recent trend in occasional marijuana users not ready to take on a vaporizer puff, it’s “back to the grind” in a matter of speaking where infrequent users will tend to smoke the herb as opposed to the wax. Based on this new industry trend, the market has expanded from just cultivation and over the counter sales to a full line of accessories to enhance the experience. For investors looking at marijuana, there are more alternatives to just investing in pot and the growth in the secondary accessories market looks to be a viable option for both short and long-term approaches.
Posted on: Tue, 14 Oct 2014 17:52:28 +0000
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