After the success of Vodafones ZooZoo, now its Red Bus who has put - TopicsExpress

After the success of Vodafones ZooZoo, now its Red Bus who has put their stakes on animated characters……. and its working indeed. The situation shown is very genuine and perfect for this season…… It really touches the heart. When we watch this ad, we find ourselves very much connected to the character and this is where the purpose of using a cartoon protagonist (i.e. to keep him very generic so that every class of people can relate) is satisfied. The ad-maker has also managed to focus on their vision of bringing efficiency and predictability to the unorganised and unreliable bus travel sector.

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