All these new branding directions are aimed to one, single-minded goal: amplify customer experience. Make it better. Make it more complete, A to Z. Close the value loop. Provide consistent quality. Put customer convenience first. Be useful. Be interesting and stay clear of one-size-fits all experiences. Allow people to share (people love sharing!) Add value in every customer interaction. Focus on unmet needs, and be one step ahead.
Posted on: Sun, 10 Aug 2014 22:48:40 +0000
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