Almost all theories of leadership boil down to a single question: How can I get people to willingly follow me? The question is almost always answered: Use this combination of carrots and sticks. But what if this basic reward/threat formula is wrong? What if the motivation to follow a leader comes from someplace else entirely? Well, it turns out that neuroscience proves that the core of issue of leadership is not about carrots and sticks. Its about certainty.
Posted on: Thu, 23 Oct 2014 05:45:00 +0000
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