American Dream pushes its vision at retail convention December 8, 2014, 11:24 PM Last updated: Monday, December 8, 2014, 11:41 PM After years of staying behind the scenes, the developer of the mega-entertainment and shopping complex American Dream stepped onto the big stage Monday in New York. As a list of major, committed tenants and other details of the project surfaced over the weekend, Triple Five Group made sales pitches to other potential tenants for the untried retail concept at the International Council of Shopping Centers’ annual retail convention. Triple Five, based in Edmonton, Alberta, paid to have the American Dream logo pasted on the entrances of the Jacob K. Javits Convention Center, and signed on as a corporate sponsor of the convention. Its booth at the event features flat-screen televisions that flash artist’s renderings of the Meadowlands project as well as promotional materials. Triple Five also took an ad in the convention program with the words “Shop American Dream. Opening Holiday 2016.” Related: Retail giants lining up, American Dream says In a status update on the project, Triple Five listed by name 50 retailers such as Victoria’s Secret and Gap as committed to American Dream, and said it had letters of intent to lease from 155 retailers [...] newsinnj/american-dream-pushes-its-vision-at-retail-convention-2/
Posted on: Tue, 09 Dec 2014 06:15:58 +0000
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