An data analysis expert who has spent years studying hard music industry data says that across the board, 18% of a bands fan-base, not the person who randomly likes a few songs, but self identified fans will pay for their bands music. And those 18% will willingly pay for it, even if its free elsewhere, because theyre invested in the band and the music emotionally. If people are passionate for something they want buy-in, it gives them a sense of ownership and its those 18% that help to keep the boat afloat. Heres a big hug to our 18%, you know who you are, and we love you... x
Posted on: Thu, 24 Apr 2014 22:53:15 +0000