An interesting article on the father of modern marketing - TopicsExpress



          

An interesting article on the father of modern marketing practices, and why and how it came about. Incidentally, the Gustave Lebon mentioned in the article is the author of The Crowd, a book about mob psychology which I have mentioned before. The fact that people and populations are so susceptible to psychological manipulation is a pet peeve of mine, and one that MUST be conquered if we hope for any kind of rational future for society--otherwise, the marketers and propagandists will rule forever... Heres another candidate for the title of father of modern marketing: m360.sim.edu.sg/article/Pages/Management-Thinker-Philip-Kotler-Father-of-Modern-Marketing.aspx
Posted on: Sat, 09 Nov 2013 21:40:10 +0000

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