Another pre-conference workshop on 7th October - Library Marketing presented by Ned Potter (University of York, UK) - but this one is FULLY BOOKED! This practical workshop will explore marketing principles as they apply to Libraries, and then detail specific actions to take to market your library. The focus will be on pinpointing what you DO (rather than what you have) which is useful to your community - whether that community is public or academic - and packaging up this information to be communicated to different audiences with modern tools. We will touch on marketing strategy (but in an approachable way!), elevator pitches, marketing golden rules and competitive benchmarking in the Principles section, then in the afternoon move onto marketing online, productive use of social media, and harnessing emerging technologies in the Actions section. Delegates should go away with a real idea of what to change about their library marketing when they get back to their workplace, and how to increase their impact through good communication.
Posted on: Sun, 01 Sep 2013 08:59:30 +0000
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