Apple is the biggest and most influential technology company on the planet. A big reason for its success can be attributed to how it fully embraced a user-centric approach to design before many of its competitors even bothered to consider it . From the day Steve Jobs returned to Apple in 1997, Apple design became capital-D Design: the original iMac inspired lines of bold, colorful (or pure white) plastic gadgets, from desktop computers to tiny MP3 players. Apples design matured and changed with the advent of new production techniques; the white plastic MacBooks frequent cracking was solved by the use of sturdier materials like single-block aluminum. But in the process of correcting design flaws, distancing itself from the gimmickry of its peers, and embracing a new, slick aesthetic, Apple left behind the playfulness and personality-filled designs of the late 1990s and early 2000s. And where Apple goes, so goes the collective tech mindset.
Posted on: Fri, 02 Jan 2015 12:32:30 +0000
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