Apple launched the Mac in 1984 with a revolutionary TV commercial. - TopicsExpress



          

Apple launched the Mac in 1984 with a revolutionary TV commercial. A 60-second spot, with a sci-fi Orwellian theme--Big Brother’s mind-controlling speech, the thought police, and a rebellious heroine--was a Chiat/Day production. Filmed by Ridley Scott for a whooping US$750,000, the commercial resonated perfectly, with an anti-establishment counterculture audience, selling 72,000 macs in 100 days. Radical just like Steve Jobs!
Posted on: Mon, 30 Jun 2014 06:56:34 +0000

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