Approches to Economic Development : Questions >>Q1. The book “Economic Theory and Underdevelopment Regions” is written by: A: Gunnar Myrdal Q2. “Critical Minimum Effort Thesis” is given by: A: Harvey Leibenstein Q3. The theory of “Low Level Equilibrium Trap” is given by: A: Richard Nelson Q4. The Big-Push Theory is given by : A: Rodan Approches to Economic Development : Glossary>>1.Trap: Something you are entering into a place; you are unable to come out. 2.Dualism: Presence of two types of economies at the same time in the same place. 3.Low Level Equilibrium Trap: Once you are into a trap low level developed countries will not be able to come out of it. 4.Underdeveloped Countries: Countries in the process of development. 5.Big-Push: Less developed countries needs big push to pace up the economy.Introduction of Advertising #short Question>>Q1. The advertising consists of Ans. Paid form of communication Q2. The advertising tries to Ans. Influence the people Q3. The advertising has to be Ans. Creative Q4. The non-verbal element creates the Ans. Brand personality Q5. The chief focus of the visual impact is to Ans. Display the product and features Q6. The function of the advertising is to create Ans. Attention and interest Q7. The role of headlines is to Ans. Engage the audiences Q8. Writing on the websites helps to reach Ans. Millions of audiences Q9. The strategy of advertising builds the Ans. Logical planning Q10. Marketing is the process of business to satisfy the Ans. ConsumersIntroduction of Advertising# Glossary>> Advertising - paid form of communication Sponsor - person who give money Avenging - organization handling business activity Media - channel for public communication Advertiser - person who advertises Communication - two way flow of information Values - basic norms Ethics - science of right and wrong Marketing – to sell the product to the consumers Brand - identity trough the name Integrated - connected Price – base value Promotion - putting the product to the audiences Product - functional tangible identityBasics of Communication # questions>>Q1. The process of communication consists of the Ans. Sender, Receiver, Message Q2. The feedback is given by the Ans. Receiver Q3. The purpose of communication is to Ans. Inform the society Q4. The mechanical barriers relate to Ans. Noise Q5. The Psychological barriers relate to the Ans. Perceptions Q6. Organizational barriers relate to the Ans. Related to telephones, computers Q7. In the wheel network we have Ans. A central person gives information to all people Q8. The written communication relates to Ans. letters Q9. In an evaluative listening Ans. Message is evaluated Q10. The --------- is defined as a process for acquiring, interpreting, selecting and organizing the sensory the information Ans. Perceptions
Posted on: Thu, 27 Mar 2014 01:08:52 +0000
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