Are you bombarding customers with ads that use cliches and exaggerated platitudes stated as though they were original or significant. These are words and phrases like: highest quality, biggest selection, largest inventory, best service, been in business since 1776, family owned, gets the job done right the first time, fast, residential and commercial, free estimates, locally owned and operated, #1 in satisfaction, 1 Call Does it All, why pay more, lowest prices, we care, conveniently located, professional, experienced, affordable, board certified, accredited, we’re different, advanced techniques, dependable, call today! (Breathe!!) If you say anything in your ads that your prospects can say Well, I would hope so! Give yourself an F. We dont mean to hurt your feelings; but if youre unhappy with your advertising response do us a favor and stop blaming the media. Take responsibility for your ads and admit that they look and sound like every other ad in the world. If this is a problem for you and youd like to fix it, well show you 4 things you can do today to increase your advertising response 20% to 500%. And, well show it to you for free (it would be worth it just to get advertisers to do the one thing every customer wants and thats to help them make the best decision possible when buying what you sell).
Posted on: Fri, 16 May 2014 19:12:21 +0000
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