Article: How B2B Marketers Spread Their Event Promo Dollars - - TopicsExpress

Article: How B2B Marketers Spread Their Event Promo Dollars - Nearly all business-to-business (B2B) marketers in North America use event marketing, which many view as critical to lead generation. According to recent research, B2B marketers have different spending habits throughout the event cycle. They rely on more expensive channels for pre-event marketing, social and mobile during the action and email post-event. When it comes time to analyze these efforts, it all com... ow.ly/2S9L9E

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