As I put together my Facebook strategy for 2015, I am coming - TopicsExpress

As I put together my Facebook strategy for 2015, I am coming across lots of information that indicates engagement is the key to a successful Facebook presence. Interestingly, though we all love to decry the targeted marketing that Facebook and other similar online services have made possible, we apparently are learning to love it. I am seeing reports that we now expect relevant marketing across all channels. Relevant ads can only be made possible by marketers and platforms that know about our desires and preferences. Something to think about! Maybe it is not all bad to put our desires out into the digital world! So, as you work to make your dream a reality in 2015, consider that content and engagement marketing are becoming extremely important. If social media is a part of your game plan, I suppose presence ought to be also... insidefacebook/2014/12/23/2015-digital-marketing-predictions-for-facebook/

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