"As is often the case when outsiders evaluate a complicated skill set, it can be difficult to determine the nuances that separate an amateurʼs work from a professionalʼs. A newcomer to the game of baseball would see little difference between the actions of a minor leaguer and those of an established veteran, possibly leading them to think they should earn the same salary. It takes someone knowledgeable of the game to explain the differences in play. The same is true of graphic design. Professional designers should be able to explain to a client how the choices they make effect and transform the message they are crafting for the intended audience. The ability to explain how visual communication works, how it can be manipulated to the benefit of the message, and how a professional adds value to a product is a key area that separates them from the amateur. It is no longer about having the tools and the knowledge to use them, but having the ability to analyze and explain there use. In order to do this designers must be familiar with the theories that relate to their field and have an understanding of which is best equipped for their work. This is what creates the value for professionals." -Richard J. Pratt
Posted on: Wed, 07 Aug 2013 18:51:46 +0000
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