As mass consumerism was being promoted in the early 20th century and the modern advertising industry was developing, the full matrix of hazards were unknown. The "shocks" caused by obedient behavior were limited and minimal - the equivalent of a slight tickle. This is no longer the case. As circumstances have changed with time, the consequences of obedience to the corporate imperative have become much more dangerous. In spite of overwhelming evidence that the habitability of our ecosystem is threatened due to rampant hydrocarbon exploitation, natural resource depletion and unrelenting pollution, we are surrounded by incessant appeals from dominant institutions to pull levers of consumption to keep ourselves and our society flourishing. Overconsumption is a function of obedience built on the false premise that eternally acquiring more goods will make you, your family and your society happier. These goods are produced in a way that - we now know - is likely to lead to global environmental catastrophe. While many authorities acknowledge climate realities, they also claim that the extraction of fossil fuels continues to be necessary for powering a high-tech, industrial economy. Is there really no alternative to digging up and burning all the oil, gas and coal that industry can find? Safe energy alternatives to fossil fuels are, in fact, already technologically feasible, but they do not maximize profits and therefore are not offered as a serious replacement. Full transformation to a green energy economy is a realistic option that would come with many permanent jobs, but this is not a choice offered by fossil fuel corporations and the state that subsidizes them to the tune of billions of dollars a year. At the end of the day, an "all of the above" energy policy like that of the Obama administration cannot hold back irreversible climate change.
Posted on: Sun, 29 Sep 2013 20:12:33 +0000
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