As part of Chevrolet’s ongoing support of the American Cancer Society, we are excited to announce yet another avenue of support for the fight against cancer, Purple Roads. Purple is the color of cancer survival, and Purple Roads is our way for consumers to come together with Chevrolet and the American Cancer Society and show their support for those whose lives have been impacted by cancer. Please join us in showing your support for World Cancer Day on February 4. Turn your Facebook or Twitter profile purple via the Purple Your Profile app and instructions found at chevy/purpleroads. For every purple profile, Chevrolet will contribute $1 to the American Cancer Society, up to $1 million, or until 12/31/14 (whichever comes first). Action is the strongest way to improve the lives of those with cancer today and help find cures to end the disease tomorrow. Please help reach more survivors than ever before by spreading our message throughout your communities. We’ve made it easy for you to help promote with the following resources: :45 Program overview video Digital ad units Poster and tent card templates Newspaper print ad Photos to enhance social posts Thank you for your continued support! Visit gmassetcentral2 and search for the “Chevrolet Purple Roads Initiative” collection in the “Chevrolet Brand Essentials” located on the right-hand side of the home page. If you need any assistance locating these Chevrolet assets, please contact Doreen Jones at doreen.jones@leoburnett.
Posted on: Thu, 30 Jan 2014 01:19:06 +0000
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