As part of the “Strategic Planning for International Markets” course, the #OtagoMBA students visited Escea. Escea is a manufacturing firm which employs an OtagoMBA Alum, Eben Joubert who is Head of Sales and Marketing. The question the current MBA students put to him was the one put by Bartlett and Ghoshal: should the firm face differences in overseas markets and learn to handle diversity? Eben spent some months in Europe canvassing opportunities, and his answer was to find first of all similarities - across Australasia, then go for markets with differences as a second stage. Escea employers discuss the rewards of their business in this video. ow.ly/C338q #MBA #manufacturing
Posted on: Mon, 29 Sep 2014 23:20:13 +0000
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