At the end of May this year, Flipkart—India’s largest - TopicsExpress



          

At the end of May this year, Flipkart—India’s largest e-commerce company—acquired the online apparel store Myntra for between $300 million and $330 million. The move was widely seen as preparation for the likelihood that regulations on FDI in e-commerce would be eased, allowing the behemoth Amazon to move into India and compete as a retailer. But it was in fact the latest in a string of adaptions that Flipkart has undertaken to changes in the policy environment, many of which allowed it to take advantage of loopholes in Indian laws. While the governments moves on e-commerce policy remain to be seen, the question that remains is: has Flipkart played fair? Adam B Lerner in Vantage.
Posted on: Mon, 23 Jun 2014 10:51:14 +0000

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