Attention MBA 4- C Services Marketing Class you have the following - TopicsExpress

Attention MBA 4- C Services Marketing Class you have the following assignment due before next weeks class. 1) Watch the movie Chef. 2) Prepare answers to the following questions: a) How do characteristics of services marketing apply to this film? b) Evaluate the different encounters in the film using the 5 techniques for SE evaluation? c) Has internet helped in building a positive WOM for the business? d) How important are online gossips in the consumer decision making process? e) Is the idea noval? I require a detailed critical evaluation of services marketing concepts. Please dont just describe things. Soft copies to be turned in next tuesday.

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