Attention to all Advertisers: Citizen TV and KTN are duping you. If you are being charged 130,000 for a 30 second slot on Citizen TV or KTN based on ratings of March 2014- then you have been conned. Why? Citizen Tv and KTN have pulled out of the DIGITAL platform, and are broadcasting only through the Analogue system. That means that in Nairobi alone, Citizen TV and KTN have deliberately cut themselves from 60 percent of middle-class and above segment of viewership. Only NTV and K24 are broadcasting on both Digital and Analogue Platforms: Technically speaking, NTV is currently the LEADING media house based on REACH. So, if you are putting your Ads in Citizen or KTN, and targeting Nairobi- know that you are wasting your money. Only NTV and K24 are accessible.
Posted on: Thu, 10 Apr 2014 17:27:48 +0000
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