BAMBOO and SARAH G. WILL BE THE GUEST SPEAKERS OF NORTH REGIONAL MEETING 03.15.14!!! Just Kidding just wanna make sure I got your attention! Making way to share this….. “TOO MUCH ANALYSIS LEADS TO PARALYSIS” “It is the state of over-analyzing over-thinking a situation, or OVER citing sources, so that a decision or action is never taken, in effect PARALYZING the OUTCOME. A decision can be treated as OVER COMPLICATED, with TOO MANY DETAILED OPTIONS, so that a choice is NEVER MADE, rather than try something and change if a major problem arises. A person might be seeking the optimal or perfect solution upfront, and fear making any decision which could lead to erroneous results, when on the way to a better solution.” Great example of this is the fable of “The Fox and the Cat” the fox boasts of hundreds of ways of escaping while the cat has only one. When they hear the hounds approaching, the cat scampers up a tree while the fox in his confusion was caught up by the hounds. The fable ends with the moral, Better one safe way than a hundred on which you cannot reckon. I think our obsession with data may, in some ways, be limiting our growth instead of boosting it! Most businesses, we’re drowning in a sea of data because we believe that more is better. But, too often, it feels as we’re throwing data in the wall of alladin that we area wishing that the more data the better!! Instead, I believe we should simplify our targeting goal with relevant attributions and metrics. If we look at the offline data giants such as Experian and Acxiom, we can see that these companies have achieved success by sticking to the guiding principle that “less can be more.” On the contrary, getting too much data can be demotivating! Just think of large versus small restaurant menus, for example. More choice means more confusion and more procrastination, whereas fewer choices …… as long as they’re good ones … can make finding the right fit easy and quick.
Posted on: Sat, 08 Mar 2014 14:45:45 +0000
Trending Topics
Recently Viewed Topics
© 2015