BRAINSTORMING IS POINTLESS: NEW STUDY FINDS YOURE BETTER OFF FOCUSSING ON A SINGLE GOOD IDEA Brainstorming meetings are usually considered a great way to come up with ideas. But a new paper says theyre actually a less-effective way of generating quality suggestions than a more-focused alternative, known as creative design reasoning. The study found that generating a lot of ideas in the hope that “quantity breeds quality” doesn’t actually work. The paper is being presented at the Design Computing and Cognition conference in London next month. Scientists from Texas A&M University carried out experiments into the value of brainstorming. Individual students and groups were asked to come up with as many ideas as they could on how to improve the university. This showed that four individual students generated up to 44 percent more ideas and covered a wider range of topics than a four in a group together. This showed that groups were worse as people fixated on the same ideas. They concluded that it might be more productive to work individually. #mandyintheam #947KUMU
Posted on: Mon, 21 Apr 2014 17:30:16 +0000
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