Bachelor of Business Administration in Marketing or BBA (H) Marketing programme offered by Allianze University College of Medical Science (AUCMS) is specifically designed to equip students with good and strong business and good grounding in marketing principles and application. Students will be equipped with basic knowledge in Accounting, Finance, Computing, English, Economics and others, thereafter strengthen with strong major marketing components such as Sales Management, Health Care Marketing, Service Marketing and others that will enhance as well as expose students to various marketing industry needs in the real world environment. At the end of the course, students will be able to acquire good marketing knowledge and exposure in marketing studies. Students will also acquire skills developed during their practical training to further develop their future career in the industry. They will be able to communicate unique marketing mixes and selling propositions for specific products offerings and also the ability to formulate marketing strategies that incorporates psychological and sociological factors that may influence customers.
Posted on: Mon, 16 Jun 2014 12:00:00 +0000
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