Bart Leopold, director de Desarrollo de Negocio LATAM en Idiso, - TopicsExpress

Bart Leopold, director de Desarrollo de Negocio LATAM en Idiso, explica que los retos del hotelero en Latinoamérica son estar en todos los canales donde hay demanda: en las agencias de viajes online, en los GDSs y ofrecer su producto en su canal directo, que es su propia página web y a través de dispositivos móviles. El segundo reto es poder ofrecer estrategias comerciales más complejas que antes: descuentos, ofertas, paquetes de servicios adicionales, todo ello, con diferentes formas de pago. Asimismo, complementar la distribución hotelera con una estrategia de marketing online que dé visibilidad a la imagen de marca será clave para afrontar estos retos Fuente: (tecnohotelnews/)

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