Before and after pictures are BULLSH*T!?!? Someone recently sent me an email saying exactly that. Of course, they were expecting me to disagree. To argue with them. To say youre WRONG and heres why... But I didnt argue. In fact, part of me agrees. Because before and after pictures are: * Often rigged (lights, body position, photoshop; youd be amazed at how these can be manipulated). * Dont tell the real client story (health changes, mindset shifts, quality of life; its all glossed over). * Dont tell the real coaching story (priorities, values, moments of breakthrough, personal struggle; and how coaching helped). * Dont show the cost to benefit ratio (there are real benefits but also costs and tradeoffs; the pictures hide those). Thats why, at Precision Nutrition, we dont JUST show before and after pictures. We also tell client stories. Like these... ===> precisionnutrition/mens-coaching-stories ===> precisionnutrition/womens-coaching-stories ===> precisionnutrition/couples-coaching-stories Thats why I didnt argue with the BULLSH*T emailer. Because I, too, believe in the value of stories and real conversations about change. At the same time, calling before and after pictures BULLSH*T is a little too extreme. Because the pictures ARE part of a clients experience. After all, their bodies DO change. Sometimes in incredible ways. And its silly to pretend thats not part of the reality. However its not the sum total of their reality either. There are often rich stories, stories of heroism, of pain, of struggle. Its all the amazing stuff that makes us human. And itd be silly to ignore that part too. Which is why we still do - and probably always will - show before and after pictures. Well also always share our clients stories. If you want to check some of them out: ===> precisionnutrition/mens-coaching-stories ===> precisionnutrition/womens-coaching-stories ===> precisionnutrition/couples-coaching-stories Of course, if before and after pictures still offend you, feel free to look away and just read the words.
Posted on: Tue, 09 Dec 2014 14:00:01 +0000
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