Brand Strategy + Design Role of Design in creating consumer pleasure This write-up highlights the accelerating and pervasive importance of design in the marketplace – from selling airplanes to chocolates, from vacuum cleaners to beer. Iconic design is expanding marketing’s toolkit to break through the clutter… creating visual differentiation and engaging consumers’ desire. You can read the full article at aldenmedia.blogspot
Posted on: Fri, 26 Jul 2013 15:17:33 +0000
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