Branded at Birth: The origins of consumerism: In the 1930s, - TopicsExpress

Branded at Birth: The origins of consumerism: In the 1930s, Paul Mazure, a leading Wall Street banker working for Lehman Brothers, wrote: We must shift America from a needs, to a desires culture. People must be trained to desire, to want new things even before the old had been entirely consumed. We must shape a new mentality in America. Mans desires must overshadow his needs. (from the BBC film Century of the Self)

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