Branding the public face of Krake as a rebellious hardcore geek during stage 1 of our plan definitely resonates very well with the profiles we are targeting in our initial beach head. Observing the subtle nuances over a few exchanges with profiles belonging to the stage 2 group, Intuition tells me a separate public facing persona for Krake needs to be developed that resonates well with the corporates as the company moves into stage 2 and 3. The key questions would be how receptive will the folks from stage 1 be to the new persona? Intuition tells me they will hate it. Perhaps it would be wise if Krake subtly extends its monstrous claws into stage 2 and 3 under a separate brand and new public face. Two separate public figures that stands at opposite ends of the spectrum it is then...
Posted on: Tue, 18 Jun 2013 04:15:12 +0000
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