Brands seeking to connect with consumers in an always-on world are heavily dependent on technology to enable marketing. But IT and marketing have largely lived in siloes for decades. Sheldon Monteiro, our own CTO, and Mayur Gupta, global head of marketing, technology and innovation at Kimberly-Clark, were invited to speak on the rise of the Chief Marketing Technology Officer at #IABMIXX. Both leaders essentially play the role of CMTOs: Mayur, on the brand side at Kimberly Clark, and Sheldon, on the agency side with SapientNitro, helping our own clients with marketing technology strategy and advisory. Check out these key takeaways from their talk: bit.ly/1rIEXiQ
Posted on: Fri, 03 Oct 2014 17:50:02 +0000
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