Bros and Hos: Obamacares Bread and Circuses November 13, 2013 - 5:23 AM By Michelle Malkin Subscribe to Michelle Malkin RSS Follow Michelle Malkin on Twitter 12 3 Liberal marketing gurus here in Colorado are masters of Obamacare distraction. While customers struggle to apply through the still-broken health insurance exchange and consumers grapple with cancellation notices, these hipster ad designers are partying it up. Who cares about the insurance market meltdown? Theyve got keg stands and one-night stands! The Got Insurance? campaign is the lame brainchild of two progressive outfits with dubious nonprofit status: ProgressNow and the Colorado Consumer Health Initiative. Their previous claim to fame: a Thanks, Obamacare social media movement to propagandize praise and gratitude for the federal mandate. Modeled after the Got Milk? ads, the latest print and web promos pander to young people with pop-culture memes and entitlement-friendly appeals. The dumbed-down website address: doyougotinsurance. Last month, while federal and state Obamacare exchange sites 404ed, the Colorado marketing buffoons LOLed. Their Brosurance ads featured frat boys with red solo cups guzzling beer, playing golf and celebrating government with a Thanks, Obamacare! smile. ProgressNows Alan Franklin boasted about his coverage. Media coverage, that is: Within the first few weeks, Brosurance has been featured by The Wall Street Journal, The Atlantic, CNN, MSNBC, Conan OBrien, Bill Maher and Roll Call, as well as the front page of Buzzfeed and Jezebel, just to name a few. Just in the first 24 hours of the campaigns launch alone, #Brosurance was mentioned more than six million times on Twitter, and #GotInsurance more than 1.7 million times. Yes. The ads went viral. Priorities. On Tuesday, the groups launched phase two of their Obamacare bread and circuses. Aimed at young women, the ads show party gals with shot glasses lined up on a ski; Hey, Girl gags involving a cutout of actor Ryan Gosling; and the Sandra Fluke-inspired promo featuring birth control-wielding Susie and her hot to trot date, Nate. The caption reads: Lets Get Physical. OMG, hes hot! Lets hope hes as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance. Now you can, too. Its bad enough that these idiocracy-targeted ads reduce young people to perpetually partying boozers and traffic-bait boobs. But whats truly toxic is the ad campaigns cynical feint to draw attention away from Obamacares undeniable harm to responsible young people. Brosurance and Hosurance are trifling distractions from the federal laws Nosurance consequences. Insurers started dropping child-only plans in Colorado, California, Ohio and Missouri in 2010 thanks to Obamacare-induced premium increases. Colleges across the country have canceled low-cost plans for students because of Obamacare rules. Thanks to the Obamacare mandate, young, healthy Americans face higher insurance premiums, decreased work hours and perverse incentives to enroll in Medicaid instead of remaining independent and off the dole. Meanwhile back in Colorado, the state Division of Insurance reports that 250,000 people here have lost their insurance policies in the past few months. And while the bros and hos circus masters urge young people to sign up easily on the state exchange, the overseers of the $200 million program are singing a different tune. Last week, IT expert and Colorado health insurance exchange board member Nathan Wilkes blasted the process as painful, odious and embarrassing. Thats an apt description of the ruinous policies, clown implementation and moronic marketing of all aspects of Obamacare. Sober up, young America. The Affordable Care Act is the progressives wealth redistribution party from hell — and youre paying for it. - See more at: cnsnews/commentary/michelle-malkin/bros-and-hos-obamacares-bread-and-circuses#sthash.VzMKyVci.dpuf
Posted on: Wed, 13 Nov 2013 22:32:00 +0000
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