#COPIED#To make money, you must understand the science of business. Tom and his friend went to Bombay for vacation. On getting there, they saw the deprivation, poverty and hunger that ravaged the millions of inhabitants of the city. Many were walking bare-footed. As they went back to U.S. after the vacation, Tom’s friend told the stories of how everybody was wallowing in poverty and walking barefooted. But Tom went into deep imagination of how a shoe business would prosper there. He thereafter, designed a shoe at a cheaper price for the Indians, patented it and got a shoe industry to produce it for him en-mass. Hundreds of thousands of the shoe were shipped into India. The rest is history, as they would say. Tom became an instant millionaire. Let’s take Tom and his friend as two salesmen who were sent to an island to sell shoes. The first salesman, upon arrival, was shocked to realize that no one wore shoes. Immediately he sent a telegram to his home office, “I will return home tomorrow. No one wears shoes here.” The second salesman was thrilled by the same realization. Immediately he wired the home office saying, “Please send me more shoes. Everyone here needs them.” It’s all about perception. Some see the doughnut; others see the whole in the doughnut. One day, the father of a very wealthy family took his son on a trip to the country with the express purpose of showing him how poor people live. They spent a couple of days and nights on the farm of what would be considered a very poor family. On their return from the trip, the father asked his son. “How was the trip?” “It was great, dad.” “Did you see how poor people live?” the father asked. “Oh yeah,” said the son. “So, tell me, what did you learn from the trip?” asked the father. The son answered: “I saw that we have one dog and they had four. We have a pool that reaches to the middle of our garden and they have a creek that has no end. We have imported lanterns in our garden and they have the stars at night. Our patio reaches to the front yard and they have the whole horizon. We have a small piece of land to live on and they have fields that go beyond our sight. We have servants who serve us, but they serve others. We buy our food, but they grow theirs. We have walls around our property to protect us, they have friends to protect them.” The boy’s father was speechless. Then the son added, “Thanks dad for showing me how poor we are.” According to Bill Gates, Your most unhappy customers are our greatest source of learning. Henry Ford added A business that makes nothing but money is a poor business. Remember, our business in life is not to get ahead of others but to get ahead of ourselves.
Posted on: Fri, 25 Oct 2013 07:35:44 +0000
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