CQC cover up. £1.4m on PR Team. “The way to improve its reputation is not to spend thousands on PR, but to really protect patients. An 11-strong ‘public affairs’ team at the Care Quality Commission has cost the taxpayer £785,606 over the past year and £593,498 in the 12 months before that”. When will people realise care home providers also rely heavily on PR and marketing for their business, not to mention networking with large national ‘care’ charities, MP’s and media, and it amazes me how the public get lulled into a false sense of security, even though campaigns like Your Voice Matters keep telling everyone the reality. Press releases states ‘Fourteen babies and two mothers are feared to have died needlessly at the Morecambe trust since 2001”. How many elderly and vulnerable have been neglected, abused or even died needlessly in our care homes since 2001? Who is challenging that? I am founder of a baby loss charity and have lost a baby myself, so am very sensitive to this, but I am also aware of what is happening to another sector of our vulnerable community at the opposite end of the scale, and fail to understand why there has not been an uproar about this, as the number of ‘incidents’ would be far greater. As they say ‘children and animals’. It is about time the elderly were included in this quote. We do not need fancy PR teams and professional web site designers to push care homes. Reputation says it all. Money is power and those without money are powerless. It is about time we had good honest caring. Jenny dailymail.co.uk/news/article-2356596/Failed-care-watchdog-accused-covering-baby-deaths-hospital-spent-1-4m-PR-team.html#ixzz2YHOVZNl9 Follow us: @MailOnline on Twitter | DailyMail on Facebook
Posted on: Sat, 06 Jul 2013 15:41:24 +0000
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