Chanel № 5 . The history of the legendary fragrance Russian creator of the great spirits of Chanel № 5. Some people come and go, others stay forever. Created in 1921 , this fragrance is one of the most popular to this day . According to the study, every 55 seconds in the world of selling a bottle of perfume Chanel № 5 . This perfume has become legendary , considered to be the most famous flavor of the XX century . The history of this fragrance begins in 1920 when Coco Chanel s favorite Dmitry Romanov (by the way , a representative of the royal family , the Grand Duke , the grandson of Alexander II and accomplice in the murder of Grigori Rasputin ) introduces her former court perfumer of the Romanov family - Ernest Eduardovich Bo . At the time, Bo works in France at the factory rally ( . A. Rall Co. oldest perfume factory that has existed since 1843) in Grasse , where he emigrated in 1918. During the First World War and the Civil War, he managed to get the military out of there and come back with a couple of military decorations , luggage invaluable experience and inspiration to create the next masterpiece . Later, he says: I created this perfume in 1920, when he returned from the war. Part of my campaign took place in the northern countries of Europe , the Arctic Circle , during a midnight solstice , when the lakes and rivers emit a special freshness . This characteristic smell I kept in my memory , and after much work and effort I managed to recreate it , although the first aldehydes were unstable . Before I met Ernest Beaux Coco did not think seriously about creating your own perfume. In the manufacture of perfumes that have been used only natural ingredients : extracts of flowers , musk and amber . Consequently, all the flavors were quite predictable , unstable and the majority had absolutely identical smell the smell of a particular flower. Coco is not happy about it. The only truly exquisite scent she thought the smell finish , thoroughly washed the body, the rest was for her bad taste and a sign of bourgeois style . But Ernest was able to offer her something is what caused her to reconsider. This something was aldehydes . Gabriel agrees to the project and Bo gets to work . It creates a series of probes by the numbers with different combinations of ingredients. Chanel chooses the probe at number 5 ( there are unconfirmed version, the fact that this sample is turned by chance, as a result of errors , which made Bo, wrong dose out the ingredients ) . It consisted of 80 different ingredients. The flavor was complex , completely unique and like nothing on earth . This and would like Koko. She asked Bo to create artificial fragrance that smells of women , hoping to get something totally new. Ernest met her expectations , she got exactly what she wanted. When choosing a name for her new fragrance , Chanel decided to give it a proper name . Because in the future it did not intend to stop there, and was going to continue production of spirits , it was necessary to come up with a distinctive flavor of this feature. At the time, it was fashionable to give the names of the spirits is very ornate . This was not the style of Coco . Conciseness, elegance and simplicity - thats the key to its success. Let it be the number 5, the sample number - she decided. Appearance of perfume Chanel № 5 is also not up to the standard of the time. All the perfumes of so excelled in the design of bottles that they are made of crystal with precious metals inlaid with precious stones, became like works of art. I could not resist to show you, Chanel and then showed its characteristic austerity . She offered a simple glass bottle in the shape of the box is close to those used for mens colognes . Then it looks at least eccentric. The only attempt to somehow change the design, dated 1924 year ( chamfered and rounded edges , cork, faceted under emerald ). But Coco quickly returned the bottle original appearance. When work on the creation of the perfume has been completed , Gabriel resorted to a little trick . Instead of immediately put perfume on the shelves , it is saying no, no, Im not selling them , and I give hands them to some of her friends . Of course, those were the best friend that moved in the most brilliant and sophisticated circles. News about new fragrance spreads quickly among the nobility . Soon formed a secret club lovers «Chanel № 5. Thats when Coco and puts perfume on sale. Not hard to imagine what the hype produced the event . Since then, it took almost 90 years. Much has changed since that time . Life does not stand still. And changing fashion . To keep up with her and fragrance companies compete annually produce hundreds of new flavors. Spirits appear and disappear , the threads that are new and new products. It happens so fast that sometimes do not have time to notice . Spirits «Chanel № 5 are not subject to these stringent laws of the modern world. They stand out , are out of time , competition, changes. This formula for manufacturing fragrance unchanged to this day. In spite of this «Chanel № 5 does not lose relevance and finds more and more fans . Well, thats all. I hope you were interested in , or at least not boring. At least I would very much have liked )
Posted on: Tue, 05 Nov 2013 15:38:32 +0000
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